Self-management for musicians

Lecture Language: English

The professional requirements for musicians in the field of classical music have changed considerably and purely musical skills are now only part of a 360-degree profile.
Participants of this workshop will get a solid overview of the requirements of a career or own projects in the context of a solo or professional chamber music career. This includes insights into management procedures, marketing skills, a feeling for the market as well as the necessary know-how for the realization of own projects and career strategies. Work will be interactive and there will be ample opportunity for discussion and questions.

Day 1: Lecture
• The classical music market - an overview
• Artist and self-management
• Networking: acquiring and maintaining contacts
• Artist material: building biographies and cover letters
• Website: Importance, content and structuring

Day 2: Individual consulting
Individual consulting by appointment for instrumentalists, singers, groups, ensembles, etc.


Maximum number of participants:
Lecture: no limit
Individual consulting: 12 people
Tue. 22.03.2022    17:00 - 21:00, Lecture
Wed. 23.03.2022    Individual Consulting
 09:30 - 10:00 / 10:00 - 10:30
 10:45 - 11:15 / 11:15 - 11:45
 12:00 - 12:30 / 12:30 - 13:00
 14:00 - 14:30 / 14:30 - 15:00 / 15.00 - 15:30
 15:45 - 16:15 / 16:15 - 16:45 / 16:45 - 17:15
Where:     Seminarraum, Hubert-Sattler-Gasse 1, 3. Stock
Fee:    € 0,– for students / 1 ECTS-AP / 1 SWS / € 50,– for alumni
Registration deadline:     28.02.2022

Referent: Andreas Vierziger

Andreas Vierziger works independently as an artistic and strategic consultant in the music field and cooperates internationally with festivals, concert promoters, orchestras, CD labels, educational institutions and others. During his previous time as an artist manager, he was responsible for several renowned musicians and GRAMMY award winners.
As a lecturer he is a frequent guest at universities national and international, including the Paris-Sorbonne, the Tokyo University for the Arts, the Helsinki Sibelius Academy, and the University of Music and Performing Arts Vienna.
He has served on the board of Camerata Salzburg and has been a juror at more than 20 international music competitions, including several times at the International Johannes Brahms Competition in Austria, the Fulbright Concerto Competition in the USA and the Karol Szymanowski International Music Competition in Poland.

Further information at: